Features of the game in the casino

Playing for real money at an online casino allows you to win real money. However, please note that before the first payout, especially with a bonus, a minimum turnover is required before the payout is made to the registered bank account details. Online casinos work with different slot providers. Many providers offer various machines that allow gambling fans to win the jackpot. But what should beginners do? Newcomers to online gaming are recommended to choose a casino with a demo version. On such portals, you can familiarize yourself with slot machines and understand the principles of their operation. In addition, you should not be in a hurry to make bets. 

The advice to play with a small bet at an online casino, which only came on the market in 2021, has the following reasons:

• You may need to find out how reliable the new provider is and whether you should trust them with a lot of money.
• You may still need to like the execution and selection. Even in this case, testing the new casino site effortlessly makes sense.

You can also play at these high-stakes casinos if you have thoroughly researched their information. It's worth checking out the online game provider information and bonus rounds. 

Online casino bonus system

Unlike traditional Las Vegas casinos, almost every online casino offers some form of welcome bonus, the most common of which is equal to your first deposit. In other words, you will receive double the amount you deposit after you join the casino for the first time.

Deposit bonuses are a common way to encourage new players to join an online casino. Like welcome bonuses, these bonuses bring a multiple of the deposit amount after the player opens an account. The amount can be 2, 3, 4, or even five times the deposit amount.

No deposit bonuses allow players to try a new casino without risking money. As the name suggests, no deposit or credit card details are required. The player only needs to activate an account and can play for free.

The bonus is usually limited to a maximum, with some restrictions. In most cases, you can only try certain games. Bonuses give players a chance to increase their chances of winning. An online casino's main task is appropriately managing the bonus accruals. 

Strategies for winning at online casinos

Before betting real money at an online casino for the first time, you should determine whether your participation is for entertainment only or if you want to earn real winnings. If your participation in an online casino is purely for entertainment and winning is of secondary importance, you should never go all out to minimize the risk of losing.

• It is best to choose an online casino with a high payout rate that is established in the market. If you play slots with a high payout rate, your chances of profit at the casino naturally increase. However, keep an eye on how volatile the game is.
• Think about what games you like to play online in your spare time. What are your skills there? Players who are good at math should consider online poker for real money. If you don't like card games, you may be better suited to slot machines. The most important thing is the reaction. Pressing virtual keys at the right moment requires concentration and some self-control. If the first few times did not work, you do not need to despair and certainly do not need to throw your computer or smartphone out the window.
• It sounds paradoxical, but quite a few advanced players would like to decline a bonus at an online casino. Why? You usually need to deposit money and wager the bonus to get a bonus. However, the conditions for free spins are often very high — for example, you must make a certain number of turns in a certain amount of time. Only after that can the winnings be paid out.

You can develop your strategy as you play. But this will take several months of practice. To begin with, it is better to study the work of the provider, the features of game slots, and choose a suitable platform for the game. 

The strategies for individual games are just as important as the basic rules of casino games. Learn about game strategies and betting systems you can use at online casinos. These strategies will help you minimize your losses and get the most out of your game. If you want to win money, stick to games with low casino advantage and play them using the perfect strategy.

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In bestchilecasinos every woman can win the jackpot with minimal investment. The player only needs to make a deposit and place her bet. Regardless of gender, location, and the amount of money in the account, every player can expect to win big. 

Music for the business lady

In today's world, women have to fight for their place. Women work hard on themselves to excel in their careers. Many girls have responsibilities besides career advancement, including child-rearing. It is no secret that women spend a lot of time on their development, but at the same time, they can maintain a family atmosphere, raise children, and so on. Such a position in life makes a woman strong and independent. But all people face burnout in the process of their life. What but music can raise the mood and general spirit of a girls? Here are some songs for girls that will help you to believe in yourself and keep fighting for a place in the business environment. 

• "I Am Woman" by Jordin Sparks. This song traces the line of importance of a woman. Girls can do everything, and they have enough strength for self-development, family, and themselves. A woman is a representative of strength and limitless possibilities. 
• "Run the World (Girls)" — Beyoncé. The song gives support to all girls who fight for equality rights daily. Until now, girls have been stereotyped as housewives. But most women have proven to the world that it is possible to be both a mom and a great hostess and an expert in her field.
• "I Won't Back Down" — Tom Petty And The Heartbreakers. This song is about resistance and living by the rules or making your own rules. In many ways, people depend on the opinions of others. But recognizing yourself and discovering your strong qualities opens up new opportunities for girls. 

Not only can girls be successful in business, great moms, but they can also win at casinos. Who says casinos are a man's domain? Women can often form their own strategy that will win with minimal investment. 

How does a woman win at the casino?

Modern casinos allow you to win the jackpot with minimal investment. However, only some players can properly use the bonus offers in the casino. At first glance, the bonuses make the player play more in the casino. But in fact, bonuses give advantages to players. Thanks to them, you can double your chances of winning. Use bonuses correctly, and then you can win back and increase your chance of a big win. 

To increase your chances of winning, familiarize yourself with the game you like in all its details. This way, you can be prepared for all contingencies. For example, you can start playing your chosen no-deposit game to practice. Many online casinos offer such an opportunity. Finding the right strategy takes time.

But you may also want to specialize only in this game or become a universal gamer. Both have their advantages and disadvantages. As a versatile player, you certainly have many more options and applications. Even so, it is advisable to have some strategy to help you navigate unforeseen situations. It is much easier with a single game.

Don't just pay attention to your strategy. Also, pay close attention to what others are doing. Then, you can see exactly which decisions are promising and which are not. This can also help you adjust your decision-making processes. As the saying goes, it's best to learn from other people's mistakes. Not all experiences are universal, but they are helpful for self-reflection and improving your gaming skills.

Proper money management is the way to success

It is not for nothing that, in many families, women manage the family budget. Women know where you can save money and get more benefits. This rule applies to casino games as well. 

It is clear to everyone that play money should be handled with care. But specific tools can save us from tedious control. For example, you can set a limit on withdrawals from your account. The same should be done for individual games so you only spend on a particular game as planned. Many online casinos offer such a service.

When it comes to time, the following always applies: time management and variety. Allocate a specific time of the day for gambling. For example, it could be a few hours or maybe a few days a week when you can dedicate yourself to gambling. Remember food and even sleep. Try incorporating as much variety as possible so that screen time only takes up a little of your time. This way, you can stay focused and rested during the game itself. This can only have a positive effect on the results of the game!

The game's result largely depends on the mood, correctly chosen strategy, and the ability to manage your resources. The main rule in the casino is to spend only what you are ready to lose. The strength of women lies in the fact that they can strategize and calculate the result several steps ahead. So why not put it all into practice?

The post She’s Got the Jackpot — Songs about lucky businesswomen winning big appeared first on Ellas2.

The Significance of Link Building

Link building stands as a cornerstone within contemporary digital marketing and SEO tactics. Its value transcends mere techniques, stretching to amplify a website's presence, bolster its authenticity, and establish its eminence across the vast expanse of the internet. Below are several pivotal aspects that prove why link building is so important:

• Search Engine Ranking: Search engines consider backlinks as a vote of confidence from one website to another. Websites with a higher number of quality backlinks tend to rank higher in search engine results pages (SERPs), leading to increased organic traffic.

• Authority and Credibility: High-quality backlinks from reputable websites act as endorsements. When authoritative websites link to your content, it signals to search engines and users that your content is valuable and trustworthy, bolstering your brand's credibility.

• Referral Traffic: Backlinks serve as pathways for users to navigate from one website to another. If a user clicks on a relevant backlink on another website, they are directed to your site, potentially generating valuable referral traffic.

• Niche Networking: Link building involves reaching out to other websites in your niche or industry. This fosters networking and partnerships within your field, potentially leading to collaborations, guest posting opportunities, and shared audiences.

• Indexing and Crawling: Backlinks play a vital role in assisting search engine crawlers in uncovering fresh content across the online landscape. As search engine bots navigate through these backlinks, they streamline the process of indexing novel web pages, thereby accelerating the rate at which your content is both discovered and cataloged.

• Long-Term Value: Quality backlinks have a lasting impact. Unlike some short-lived SEO tactics, well-established backlinks can continue to drive traffic and improve your site's authority over time.

• Competitive Edge: In competitive industries, the quality and quantity of backlinks can set you apart from competitors. Building a robust backlink profile can help you gain an edge in your market.

• Content Promotion: Link building often involves creating valuable, shareable content. This content not only attracts backlinks but also serves as a means to engage your audience and promote your brand.

Crucial Criteria for Evaluating Link-Building Agencies

To unveil the top-tier link-building agencies, a range of crucial criteria come into consideration:

• Link Quality: Distinguishing agencies prioritize the creation of high-quality, authoritative backlinks that resonate with a website's niche and industry.

• Ethical Integrity: Agencies that adhere to ethical, white-hat link-building practices ensure long-term viability while steering clear of search engine penalties.

• Transparency: Transparency in strategy implementation, communication, and reporting fosters trust between clients and agencies.

• Tailored Strategies: A mark of excellence is the customization of link-building strategies to align with each client's unique objectives.

• Diverse Portfolio: A robust portfolio underscored by successful case studies serves as a testament to an agency's competence and effectiveness.

• Reputation in the Industry: Agencies lauded with positive reviews, industry recognition, and accolades command credibility and trust.

Selecting Your Link-Building Partner: Key Considerations

Choosing the right link-building agency demands careful consideration of various factors to ensure alignment with your business goals. Here are some key factors to keep in mind:

Varieties of Link-Building Services

In the realm of link-building services, a diverse array of strategies and techniques comes into play, each designed to enhance a website's visibility and authority. From visually captivating infographics that convey complex information succinctly to guest posts that position your brand as an industry expert, these methods offer unique avenues for securing valuable backlinks. 

Infographics serve as powerful visual tools that communicate information in an engaging manner, making them shareable and link-worthy content. Guest posts, on the other hand, allow you to tap into established platforms, lending credibility to your brand and attracting organic traffic through well-crafted, informative articles. Beyond these, a myriad of other strategies like broken link building, resource page outreach, and niche-specific content creation offers tailored approaches to link acquisition, catering to diverse business needs and target audiences.

Collaborating with Transparent Link-Building Agencies

• Clear Communication: Open lines of communication ensure that you're well-informed about every aspect of your link-building campaign, from strategy development to implementation.

• Method Insights: Transparent agencies provide insights into their methodologies, allowing you to understand the techniques employed to secure backlinks and enhance your website's authority.

• Aligned Strategies: With transparency, the strategies devised by the agency are more likely to align seamlessly with your brand's goals and values.

• Trust Building: A transparent approach nurtures trust, establishing a strong foundation for a long-term and mutually beneficial partnership.

• Progress Tracking: Regular updates on campaign progress empower you to track the impact of their efforts, understand the achieved results, and plan accordingly.

• Flexible Adaptations: Transparent agencies encourage open discussions about strategies, enabling you to make necessary adjustments and optimizations as your campaign unfolds.

• Outcome Understanding: Through comprehensive reporting, you gain a deep understanding of the impact of their link-building efforts, including metrics like traffic growth, improved rankings, and conversion rates.

• Informed Decision-Making: Armed with transparent insights, you're better equipped to make informed decisions about your SEO strategy and resource allocation.

• Value Demonstration: Transparent agencies showcase the value they bring to your business through quantifiable metrics, illustrating the direct impact on your online presence and goals.

• Long-Term Success: A transparent partnership sets the stage for long-term success, as both parties work collaboratively towards shared objectives, adapting to changes and challenges along the way.

Conclusion

Amidst the dynamic expanse of digital marketing, link building maintains its pivotal position as a driving force of online growth. Link-building agencies play an integral role in this narrative, employing their expertise to secure high-quality backlinks that shape a website's online presence. The pursuit of the right link-building agency necessitates careful consideration of factors such as approach, transparency, reputation, and customization. The agencies examined in this article embody the essence of top-tier performers, each marked by their unique strengths and methodologies. By leveraging this comprehensive insight, businesses can make informed choices, aligning with the perfect link-building agency to elevate their digital standing and pave the path for enduring success.

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Gender is not a significant factor in entrepreneurship, presenting a paradox. In this context, it is important to acknowledge the qualities that are commonly found in both genders, such as responsibility, curiosity, ambition, independence, courage, determination, fearlessness towards mistakes, flexibility and firmness. Individuals are able to add to this list based on their personal experiences conducting business or interacting with its representatives. It is agreed that qualities do not have purely masculine or feminine features. There is a notable gender imbalance in the business world.

The top five countries for women in terms of doing business were Singapore, New Zealand, Hong Kong, Denmark, and Sweden. The constraints primarily stem from the specific women's lack of abilities, energy, and managerial competencies, rather than the unique aspects of small business regulation in the country.

It seems strange and surprising how easily it is concluded that women entrepreneurs are insolvent or uneducated. What happens to all those girls who do well in school and excel in university? Where do their "energy and abilities" go? At what point does everything suddenly turn upside down, and purposeful excellent students suddenly turn into insufficiently capable and incompetent women?

Many women enter entrepreneurship with the goal of increasing their income. Rather than focusing on restoring fair wages in employment, many choose to pursue free swimming as a means of achieving financial stability.

Socio-cultural conditions dictate that women must meet certain requirements, prioritizing their roles as mothers before all else.

Gender inequality is present in women's perceptions of themselves. This is not unexpected. Literature and socio-economic traditions have contributed to the perception that business is a male-dominated field. The traditional gender roles of men as providers and women as caretakers remain prevalent and are expected to persist for the foreseeable future. There is a lack of diverse and positive female role models. Statistically, the majority of successful businessmen admired worldwide happen to be men. However, this should not discourage you from attempting entrepreneurship.

Women may have to make a decision between pursuing a career or becoming a mother. There exist transitional forms that lie between these two poles. Entrepreneurship offers the potential to balance both financial success and family obligations through the pursuit of a personal business venture.

A limited range of fields are often associated as being primarily for women. Society often suggests that women should pursue careers in floristry, the beauty industry, teaching, and retail (with a preference for clothing or underwear). Accounting is a viable option. If a woman lacks interest in these particular areas, she may need to explore other options to find her niche.

It may be best to avoid traditional "women's" businesses if they do not align with your interests. Find inspiration through examples of successful women in fields that align with your interests. Individuals with an interest in analytics can achieve success in the field through establishing their own company, as exclusive rights were not granted solely to men. It's important to note that there are no gender-specific industries or areas of expertise. The only obstacle to attempting a new role is the fear of failure, and the extent of one's capabilities is unknown. There are various industries such as IT, computer game development, chemical, finance and investment.

The Environment Will Change Only If We Ourselves Change in It

Gender differences can be advantageous in this situation. Studies have shown that women tend to be more social and empathetic, and place importance on receiving emotional support. If the environment is lacking in support, it may be necessary to seek out a group of individuals with similar interests and goals. In today's society, there are numerous methods for discovering your social circle and obtaining emotional and professional assistance. There are numerous organizations available for entrepreneurs to obtain assistance. I do not possess any firsthand knowledge of engaging with major government institutions to assist female entrepreneurs. I have sufficient interaction in groups formed around personal growth programs or specialized training. It is noteworthy that the majority of participants in these programs are female. In a supportive environment, individuals can identify their monetizable skills and explore industries that pique their interest, fostering a desire for growth and new experiences.

There exists a stereotypical perception of women in the business world, which may take some time to dissipate. Environmental changes are dependent upon our own personal changes within it. Learning to defend your boundaries in business can result in immediate benefits. Entrepreneurship can be approached without the need to view it as a battleground.

Engaging in business presents the potential to positively impact one's own life and the lives of others. It's beneficial to invest in personal development and learning, regardless of any immediate plans for entrepreneurship. There is a significant pace of change happening globally. Leverage your inherent flexibility to gain fresh experiences. It can be beneficial to pursue your interests, even if they evolve over time. Seek out individuals with similar interests and gain knowledge from them. Today, there is increasing evidence that the days of specializing in one area and honing one's skills are becoming a thing of the past.

There is a traditional belief that women's primary roles are focused on marriage and motherhood, rather than taking the initiative in work. The survey of 30,000 North American employees revealed that both men and women displayed high levels of ambition, with 78% and 75% respectively. The presence or absence of children is not a determining factor.

Despite diligence, ambition, and the quality of work, the wage gap between men and women remains at 20% in the United States and may not always reflect the impact of these factors on job assessment.

The situation has become a cycle that feeds into itself. Women have the ability to succeed in various fields, however, there appears to be a gap when it comes to highly responsible or technical work.

The post Woman and Business: Myths and Stereotypes appeared first on Ellas2.

It also occurred that, in the 2000s, there were only 14% of women in online casinos (whatever medieval form they took back then). Women were more interested in casual games. However, times have changed, and now the number of women in the gambling industry is almost equal to that of men. For example, in New Zealand citizens of both sexes are equally avid gamblers, and in the UK, there are 44% of female and 53% of male gamblers.

Why Online Gambling is Attractive to Women?

Online gambling has changed everything. Today, women who used to be too embarrassed to play in a land-based casino are now free to play in complete anonymity. This fact leads to an interesting result: women in offline casinos prefer to play slot machines or bingo. The survey in online casinos has shown that many games now have a 50/50 gender split — not only those two. 

Thanks to online qualifiers, in particular the World Series of Poker, women began to master offline tournaments as well. In recent years, many female players such as Annie Duke and Victoria Coren, Liv Boeree, and Vanessa Selbst have shown their astonishing skills.

Over the past years, a mixture of female talent and tenacity has helped to increase the number of female online gamblers. It is already clear that due to women the world of gambling continues to evolve.

Male & Female Players in Online Casino

Adult gaming community has 57% male and 43% female players. There are some crucial differences between the way men and women like to play and their habits. Men love taking big and sometimes unreasonable risks and play games that entail that because they’re excited about high returns (for example, they adore blackjack and love betting on sports). Women, on the other hand, just wanna relax. They like to play games for fun, rather than for money and competition (as it’s already been said, they like slot machines the most). Online casinos for women are a place to socialize – they often choose games where they can play and chat simultaneously.

Another difference in men's and women's strategies would be that women take more time to play games. They play at low stakes — they spin more, investing a fraction of money at each round. At the same time, male players bet more on the line, thereby reducing their gaming sessions.

Also, women are responding to special offers better. So, when you email gamblers, telling them about bonuses or free spins, it is more likely that women will be first to click the button.

Women Are More Involved In The Game Than Men

Most men play casino games to win money. Women, on the other hand, play them to spend time with friends in the first place, and only after that do they consider the possibility of a big win. Social interaction turns out to be the main reason for them to play. 

Women spend time in a casino as if they are on vacation – they enjoy every single minute. This fact makes them more involved in the game. The statistical bureaus note that women use mobile devices for gambling even more often than men.

Women Know When To Stop

Men and women have different reactions to losing the game. Various surveys show that usually, men get more disappointed or even angry in this case. Of course, women also don't like to lose their money, but they are much less agitated by losing than men. 

Women know when to stop – as a result, on average, male players lose $4,500 per year or about $12 per day, and women lose $3,200 per year or $9 per day! The survey also shows that women are more reasonable, when it comes to stakes. Men tend to lose everything at once.

Scientists from Harvard conducted an interesting study. They invited 40,000 players from all over the world to have fun at the same casino. Women won more than men did. They were more intuitive, took a cleverer approach to managing money, and were able to stop when things weren’t looking good – these were the factors that helped them to achieve success. The study also has shown that women can soberly assess the situation and are less affected by winning or losing.

Women Are Not Inclined To Change Slots

Women tend to perceive all types of gambling as a form of relaxation. For them, gambling is a source of entertainment, rather than a source of income or self-affirmation, as it is for men.

Marketing research suggests that women often choose games with familiar mechanics and themes, while men usually opt for new games. Women prefer video slots and bingo based on popular TV series, television shows, and films.

Research also shows that women tend to find a brand they like and stick with that operator for a longer period compared to men.

Women Spend More Time On The Gaming Platform

Often, women choose the middle option between gambling and regular online games. They more often run demo versions of slot machines and are the main audience of social casinos - 79% of the total number of gamblers. According to research, it's the mechanics of progress that keep users here. Almost 65% of visitors cited this as the main reason for playing games. Women prepare themselves for the game, they tend to be calm and pragmatic, and they don`t count on a quick win.

Traditionally, casino games have been a priority for men. At present, the situation has changed dramatically. More and more women are showing their interest in gambling. And some of them are successful! Due to the anonymity of online casinos, women feel more confident compared to situations when they play in offline casinos.

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Even though there are more and more women in top management or C-board, their work is often unrecognized, they’re more burnout, have more bad experiences at work, and so on. 

There are no quick fixes for that as the issue is deeply systemic and it’s super challenging to stay confident in that environment: women in the leadership position, more often than not, have to enter the room where no one looks or thinks like them and be obligated to prove their worth, again and again, as the other. 

Survival and thriving in these environments require confidence, and this article will provide a few tips on how to start developing it. 

Find a Personal Business Coach or, Better, a Business Partner 

A business coach mainly assists you as you scale your business, set goals, and face challenges — and this may sound ridiculous, but a woman as your business coach can help you not only with the business side of things but also with, like, being relatable and understanding what you’re going through. 

Partner is an even better option. Rugged individualism the corporate world gladly imposed on itself helps no one — there’s a slim chance you’ll be the next big genius, sure, but even the biggest geniuses have never done it alone. Find yourself a partner who’s into your business idea, interested in whatever value you want to bring to the market. A partner who has skills and experience you don't know: know intricacies of programming languages, or have impeccable negotiation skills, or has domain knowledge in the field you want to target. Try to alleviate the pressure to do everything alone or it won’t count somehow — it always counts, and it is always better to do a great thing with someone. It’s easier as well — this year’s burnout stats are no joke. 

Curate Your Social Contacts

Don’t work with people you wouldn’t recommend your best friend to work with. If you feel your collaboration with someone is one-sided, or that it actively drains your energy; if you’ve noticed you’ve started to question yourself (not your decisions) more but the outcomes aren’t improving — it might be time to rethink the premise. If someone is Not Great With People () — that’s often a euphemism for those who harm people around them and refuse to change when told about the impact of their behavior — but a Great Professional, it’s always the former that will matter the most for you, your team, and your mental health. 

Also — choose to be around people who encourage, but still hold you accountable. 

Think Positively

We have all heard about the magical effects of positive thinking and the law of attraction — despite the fact lots of people confuse wearing deliberately ignoring bad things with thinking positively. Several studies have shown that optimistic people make more money than pessimistic ones. (Although one may argue that, often, a foundation for boundless optimism is a privilege; nothing can hurt someone who can withdraw at any moment.) 

But positive thinking would rather help you solve the issue rather than decide that it doesn’t matter anyway, isn’t worth trying, ends up being a fluke anyway. Positive thinking isn’t surrounding yourself with marshmallows and unicorns and lying to yourself — it’s recognizing that yes, things are terribly hard, people are often the worst, and we’re probably very much doomed (re: climate change) but still finding things worth moving forward. Finding reasons to look for silver linings, pivots, to return to things that bring joy. 

Such an attitude is going to inspire confidence because you aren’t letting yourself fall into a mental health slump — it helps you overcome difficulties and mitigates your risk aversion. The latter is one of the signature features of women in business — it can be super helpful, but it can also stop you from progressing, turning you back to double, triple check your thoughts and ideas instead of bringing them to life. 

Visit Courses and Seminars

Doubt is a confidence killer, and the best way to keep doubt a bay is through knowledge. Certainty is a great confidence booster, on the other hand. 

So, regular courses from the experts in your niche, talks, seminars, conferences, new books, documentaries, etc. — all of these will help you expand boundaries of what you reliably understand (and what you don’t, which is also a very good thing.) They are also great for networking. 

Leave the Comfort Zone (Again)

Sadly, women have very little comfort in business environments already. But hear this out. A lot of anxiety can be alleviated by spontaneous decisions — and that works for business, too. It’s not about deliberately taking dubious steps or under researching things. It’s about trying things when you think about them. Business — especially on stages of product discovery and initial work with the customers — is a perfect canvas for trying things; in fact, trying things would help you build a better business model, actually understand your audience, and find the ways to talk to it. 

Your risk tolerance will grow significantly the more you do activities outside your comfort zone. That will also build your resilience to failures and help you understand that everyone fails, but failure doesn’t mean The End. It’s just something that happens — then, you recover from it and, again, move on. If the previous paragraph was about certainty, this is about uncertainty: you’ve got to embrace it, too. You’ll never know perfectly what’s the right thing to do — and the good news is that you don’t actually have to. You’ll find what to do after experiments, dialogues, tests, and so on — and that’s the main thing, right?

The post Women Entrepreneurs: How to Become Confident appeared first on Ellas2.

These are hundreds of Australian businesswomen who deserve a mention, but we have focused on just a few of them in this article.

Melanie Perkins

Declared to be the third richest woman in Australia in 2020, Melanie Perkins is among the youngest women CEOs of a technology start-up worth more than AU$ 1 billion. She is the co-founder and chief executive officer of Canva, a platform that helps people create designs online in seconds.

Noticing the difficulties students face in mastering the techniques of design, she saw in it a business opportunity. She decided to make it easy for people to create designs. Taking things a step further, she aimed to create a design platform that requires no technical expertise. She even dropped out of university to pursue the idea.

In 2020, Perkins featured in Forbes list of top under-30 of the decade. She also featured in the 2020 rich list of Australian Financial Review because of her net worth of AU$3.43 billion.

Kayla Itsines

Starting as a personal trainer at an Adelaide gym, Kayla Itsines went on to become one of the top woman entrepreneurs in Australia. By the time she turned 29, she had achieved one of the most difficult things in the world—building a successful business. She is the creator of the Sweat with Kayla app, one of the most successful fitness apps in the world.

Kayla’s net worth is $64 million. She features in the Times 2016 list of 30 most influential people on the Internet. This is because, by October 2016, she had 12.5 million followers on Instagram and 8 million on Facebook.

The entrepreneur says that she is successful on social media because she focuses on her followers and their fitness journeys, not on herself and her fitness goals. She hardly posts her photos on social media, focusing instead on photos of how fitness transforms the human body.

She has also created a fitness eBook series titled "Bikini Body Guides," but it was her fitness, workout, and meal-planning app that took her to the heights of success.

Janine Allis

Australia has more Boost Juice bars than kangaroos, and that is because of the efforts of Janine Allis, who started a home-based juice business in 2000. After a couple of decades, Janine had established 550 Boost Juice bars all over the world.

Janine taught the world about leadership through example, demonstrating it by starting her business in her kitchen and then shifting it to Chapel Street in Prahran before transforming it into a global phenomenon.  She also co-owns Retail Zoo, the parent company of Boost Juice, Cibo Espresso, and Salsa's Fresh Mex Grill.

In her book titled "The Accidental Entrepreneur - The Juicy Bits," she talks about the importance of resilience for success.

Maxine Horne

A woman who had to face failure before tasting success, Maxine Horne is the founder of Vita Group, which currently employs 1700+ people and reports steady yearly revenue growth of 30%. Her Vita Group generates $450 million in revenue every year and she receives AU$1,468,210 as its CEO.

The fact that she has bagged awards and titles such as the QBR Businesswoman of the Year (2006), EY Entrepreneur of the Year (2014), and Courier Mail Businessperson of the Year (2019) is indicative of her success.

Her business, which started with one Gold Coast location, has expanded to 123 locations all over Australia.

Naomi Milgrom

Born in a family that has been into business for generations, Naomi grew with a keen sense of entrepreneurship. At the start of the information technology (IT) era, she began with a company that published computer books. In 1980, she co-founded a game studio in Melbourne. Later, she started working on Sussan Group.

Today, Naomi Milgrom is the CEO of the Sussan Group of ARJ Holdings, which comprises Suzanne Grae, Sportsgirl, and Sussan. She also loves giving to worthy causes, especially those that promote cultural innovation and mental health. Her Naomi Milgrom Foundation is the champion of design, architecture, and art, which improves the lives of Australian residents.

Noami’s net worth is $795 million. She has won awards such as the Officer of the Order of Australia and Companion of the Order of Australia in 2020.

Sarina Russo

Although her roots go deep into Australia, Sarina Russo has expanded her business all over the world. With a net worth of $103 million, her Sarina Russo Group has expanded into countries such as Vietnam, India, China, and the UK.

Russo was just a kid when her family moved to Australia. She got fired from eight jobs before starting a training and recruitment business that helped more than 65,000 people get jobs in just 30 years.

Yenda Lee

Having taken over the family business, which her husband had established, Yenda Lee made it all the more successful. The business, Bing Lee, has been around for over sixty years. It is a chain of electronic stores that enjoy great popularity in Australia.

Lee also donates heavily to charitable causes. She gives regularly to the Cure Brain Cancer Foundation and the Victor Chang Cardiac Research Institute.

When she needs a break from running her business, she spends quality time with her grandchildren.

Kylie Lewis

Kin was a small project when Kylie Lewis launched it in 2013, but today it has developed into a huge company with Kylie as its coach and leadership facilitator. Also, she is one of the top figures in social media marketing and content promotion.

She also has a huge list of impressive degrees which include being a graduate of Dr. Judith Glazer’s Conversational Intelligence, getting a Bachelor of Arts in Sociology and Psychology, passing Tara Mohr’s Playing Big Facilitator Training and having a Master’s in Communication and eBusiness.

Kylie Lewis has written two books and also hosts a podcast.

Andrea Gardiner

Along with her husband Ian Gardiner, Andrea manages Jelix Ventures, an Australian ventures capital firm. This makes her the second woman to become the founder CEO of such a company.

Although it is a young company, it has already attracted attention for leading 12 investments into nine start-up companies with great returns. She says that her husband spots the start-ups, but she is the one who structures terms to balance investor protection. She calls it an exciting business model and says that she enjoys her work.

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How Women in the Digital World Enhance the Competitiveness of Businesses

Men are stronger, they are more resilient, more able to work. Business world is a world of men. The list of such stereotypes can be continued indefinitely. But will people stick to this opinion in 5, 10, 20 years? Is it worth weaving this thread of the Stone Age into the 21st century, which has already been exhausted and is about to break? Or is it worth taking an objective look at the changed roles of men and women in business through the prism of inclusiveness and advantages that are naturally inherent to each of the sexes?

Lose the masks

We, women, have been cultivating "necessary" qualities and wearing "men's masks" for a long time. We were driven by the desire to be heard, to win a worthy place in the business community. At the same time we were breaking our nature, becoming more rigid. Only a few were able to find a harmonious combination of their natural features and knowledge on the one hand and the requirements of the business world on the other. In most cases, women still oppose their careers to family and purely "female" functions.

The role of women in business and in the family can be quite different. She is different at work, on vacation with friends. These are different spheres of life. However, quite often in our society one can hear discriminatory phrases against women. For example: "she is an iron lady, her poor husband", or "with such a masculine approach she will never get married", "we'll look at her when the children appear". Can you imagine such phrases in relation to any man?

The connection between kindergarten and women's employment

We know that child care plays an important role in women's economic decisions, including their participation in the labor market. A working paper from the World Bank's East Asia and Pacific Gender Innovation Laboratory shows that improving access to child care services increases women's labor force participation in Indonesia by 13 percent. This data also suggests that access to child care services can also affect women's access to information and opportunities.

This is important for workers, as those who use informal channels to learn about opportunities to leave the country for work are more likely to migrate illegally. The risks of undocumented migration are higher than those of formal migration and relatively higher for women. Women are more likely than men to experience emotional and physical abuse as a result of informal migration and, like men, they also risk becoming victims of financial exploitation.

In the future - respect and collaboration

The epoch "or-or" has passed away. The world has changed. Trying to get into the car of the train, which is rapidly taking away into the future, we are carrying with us the remnants of the last century. Let's stop for a few minutes and, realizing the changes that are taking place, let's calmly get into the first car of the train, which is going to the country of efficiency, inclusiveness, respect and collaboration. Few will dispute the truth that women and men are different in nature (this has already been proven by many studies). I invite you to build successful businesses, projects and breakthrough ideas on this difference, using the talents and abilities of each sex.

It has long been scientifically proven that women have a stronger connection between analytical and intuitive abilities of information processing. For this reason, they have better developed social skills and ability to solve multi-tasks. Women switch more easily and faster from one task to another than men.

Strengths of female leaders

How can this be reflected in the business processes of a successful company? And is there any evidence of these scientific facts in the business survey of managers? Yes, there are.

In June 2018, KPMG International released the first global study Global Female Leaders Outlook, which presented the differences in competencies and business approaches between men and women. This report demonstrates women's willingness to manage companies in a digital and technologically transforming environment, innovate and take responsibility.

New Technologies

In particular, 48% of managers have a sufficient level of competence to work with artificial intelligence, blockchain technology, augmented by reality and 3D printing. This is an invaluable skill for all companies in VUCA-world.

Multi-tasking

Things are changing so rapidly that adaptability, flexibility and multitasking are becoming a new currency. Here, women are becoming more successful and very effective. In my opinion, this means that any project team should include women whose opinion should be taken into account.

Customer focus

Customer service becomes an important and priority issue. It does not just transform into beautiful slogans, but often becomes a strong competitive advantage in highly competitive markets. Clients are becoming more and more demanding, expecting not only good service, but also elements of empathy and anticipation of their desires. In this business direction, women can also be successful, according to research data. By their nature, women are client-oriented, firmly believe in the productivity of personal relationships and collaboration: 66% do not see the risk of losing existing clients (because the processes are well established and work well), focus on attracting new clients, which in the future will be permanent for the company.

Facts, not intuition

Confirming scientific facts that women have a stronger connection between analytical and intuitive ability to process information, 77% of women believe that the use of predictive data models and analytics will increase. They are confident in making decisions based on data. While the Outlook 2018 CEO report, which was attended by 84 percent of men, reflects the fact that decisions are mostly based on intuition (67 percent).

If your company is thinking about transforming its business for strong growth, adapting to new technologies, improving customer service, look who is responsible for these areas. Are there women on your teams? Does your corporate culture promote the involvement of women in business process re-engineering? Perhaps today is the moment when it is important to take a step forward in gender equality to ensure the success and profitability of your company in a rapidly changing world.

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Successful businesswomen help newcomers to choose an idea, start a business, build processes.

For those who are starting their own business or are still burning with an idea, we have collected a selection of 20 tips from already existing girl entrepreneurs. Businesswomen who know from their own experience what difficulties and problems can wait at the initial stage, share their recommendations on choosing a niche, starting a business, building processes.

1. Set goals. Not just for a year, 5 years, 50. It is great to set goals for 100 years, goals beyond life. When you realize what legacy you will leave (books, texts, meanings, values, children), it becomes clear why all this is necessary.
2. It is necessary to understand how you will improve the lives of others with your wonderful future business. What is your value? Why do you create a business?
3. Write a plan, a sequence of actions and an end result that you want to see in the end. Then it will be clear the path to be followed. When you understand the reality of the end result and the adequacy of your steps, then you can come to something.
4. It is important to understand from the beginning how your business will scale. Many entrepreneurs miss it. You cannot do it for 10, 15, 30, 40 years. You have to understand what kind of development you have. If you are making one product, who else can you supply it to. If you open a store, how are you really going to scale it. If you have this understanding, it is very noticeable in business. It's a vision of the future, of how you're going to enter another country's market, it allows you to see from above whether you're doing it right.
5. There's no need to build an idealistic picture at once. I read a book about business development, and there was a good phrase about perfectionists. When you send out mail, you can create an envelope - an example of Michelangelo's work, for which you will spend a lot of effort and time, but know that a regular envelope and such an envelope masterpiece will come to the addressee at the same time. This doesn't mean that you have to do some work, but you don't have to put something off because you can't do it perfectly at the first attempt. Just start to act and it will work better over and over again. As long as you bring it to perfection in your head, the other one will take it and start implementing it. Decide on what you are in love with, and start to act now.
6. If you have an idea in your head, don't put it in a long box, look for funds to implement the project! Otherwise, you may get ahead of yourself.
7. Be sure to come up with something new. If you do like everyone else, people won't come to you because they already have "their own people" who are doing the same thing.
8. Finding your niche is very easy: if you need your own product and you know other people who need it, and you love what you're going to do, the product is doomed to success. The only thing left to do is to make an effort.
9. Be aware of the fact that it may not go well. Well, it just so happened. I opened an online store of designer watches. They were super cool, but there were few sales. It happens that way. It is important not to give up. All businessmen go through this first "pit". Someone eats it, a person decides that the business is not his, and returns to work for hire. And somebody overcomes difficulties. Someone tries again and again. And if you are not ready to do it, it is better not to go into business.
10. First of all, it is important to be honest with yourself and to answer the question why you need your business, what kind of opportunities that you can't get while working as an employee, entrepreneurship gives you personally. Often the concept of "your business" is too romanticized, you can read a bunch of articles about the history of failures and all the difficulties faced by entrepreneurs to have a more complete picture of how it happens.
11. Do not pour too much money in. Money corrupts resources and prevents you from thinking. When money is scarce or limited, creativity and productivity are included. You look for new solutions, you use unconventional approaches. Noubar Afeyan of the Massachusetts University of Technology (MIT Sloan), one of today's prominent entrepreneurs and investors, says about start-ups: "It's ruining your own ego, a lot of money and no team. We didn't have a team at first either, we all wanted to do it ourselves, but it's very difficult to do something alone.
12. If you are not confident in yourself, in your strength, in your idea, you shouldn't invest a lot of money in business at this stage. All the more reason to take a lot of credits and get back into debt. Start with a small one. Start with what you have.
13. Count on it. Action-analysis, action-analysis. I came to this very not immediately. To the fact that the business on the one hand is a fan, you do what you like, you think it's funny, you may not meet the standards. But it's very important to look at the future, what brings the exhaust and what does not. Where to invest and where not to invest.
14. Do not wait for quick results. Our life teaches us to dates: we defended our diploma, went to look for an internship and so on. And in business results do not appear immediately, and you need to be calm about it and just keep working.
    • So before you make a decision to start a business, think about how you will measure your success in life, because it is measured not only by money.
15. All processes have to be organized. All behavior patterns should be set at the beginning, the rules - written down on paper, so that each employee understands the other with half a letter and all work in a single way.
16. It is necessary to count the money and delegate it. Many people do not understand what to spend money on at the start and what niche the money is in and where it is not in. I am not a fan of business plans, but I am for the fact that everything should be counted at the start. How much should I invest? When will everything work out? Who and what will do if it does not work? It is necessary to learn how to delegate. You should not consider yourself the smartest and think that no one will do better than you. This attitude hinders your growth.
17. You don't have to get attached to your employees. Any business, absolutely any business - it is always a staff turnover. I have made some distinctions. A job is a job. There are working moments in which I am very demanding, but at the same time I can madly love a person and be friends with him in life.
18. Treat business as business: pay your salary and assess how much more profitable it is to have a business than a corporate job.
    • There is no need to spend time on developing your weaknesses. Even if you put a lot of time and effort into it, it will still turn out mediocre. It is better to develop your strengths. Delegate everything else.
19. Be sure to start social networks and show what is going on in your business. Now both your personal brand and your business should be as transparent as possible. People will trust you if you show them the truth. Where are you, what's going on with you, what's in the business, what customers go. I don't even have any special secrets, because everything is as open as possible for each client.
20. You can't work with rough clients. This is stress, which does not justify money. The people who will come across them (my employees) will be nervous for nothing. The exception is a good financial bonus for harmful work. Very good.

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